Azucena is a brand I’ve been developing for a dearest friend — a menswear concept that blends symbolism and quiet strength.

The logo is formed by organic, interwoven curves that at first feel abstract, but reveal the letters A and Z. Its shape is intentionally fluid — designed to adapt and evolve. This versatility is essential, as the brand is envisioned to grow into a line of accessories and jewelry for men. I’m currently modeling the logo in 3D to explore its transformation into wearable pieces like rings, earrings, and necklaces.